The campaign concentrates on building together a joint EU advocacy campaign across Member States so as to generate broad awareness about cyber security, which is one of the priorities identified in the EU Cyber Security Strategy, as well as to promote the safer use of the internet for all users and increase the national media interest through the European and global dimension of the project. The campaign includes both the general public, acting as ‘EU digital citizens’, and specific groups focused on Member States’ stakeholders from public and private organizations e.g. IT experts, NIS authorities and educational institutions. Over the course of the month of October, a range of local activities and events are held across Europe to raise the security
awareness of specific target groups. These include, among others: workshops, conferences, social media campaigns, quizzes and roadshows.
High level of involvement
The main contact point to the Member States is through the National Liaison Officers (NLO) network, partners from public and private organizations, and networks of multipliers. The European Commission, other EU bodies such as the European Economic and Social Committee and Agencies continue to get involved and maintain their participation at a high level. The campaign creates a good environment for European but also international cooperation for cyber security public-private partnerships.
The community building process around the campaign is an important win. An example of international impact is the DsiN-Cloud-Scout initiative. Cloud-Scout is an online tool which provides European small and medium enterprises with tailored information and recommendations on their use of cloud services.